Internet sales lead generation for your business can easily be accomplished whether you have a content marketing website or not. Although a website gives you a more robust presence online, you can combine your ebook lead generation with either an effective email marketing campaign or a robust social media presence to connect with prospects and customers, and to increase your sales.
There are literally hundreds of tactics and methods for generating leads through the activity of the search engines, however the methods I share below are simple ways for spreading your marketing message through ebooks that are found by the search engines.
Just a few years ago, PDF documents were part of the Invisible web and their contents were not readable by the search engine programs. Thankfully, that is a thing of the past and most, if not all search engines today can read and index PDF content. Here are some of my best ideas for getting your ebooks to do your search engine lead generation for you.
1. Make Sure Your PDF Ebooks are Search Engine Optimized
This simple tip can help you generate many times more leads and clients from every single ebook. Start by making sure that the "file name" of your PDF or other ebook document includes valuable keywords and keyword phrases. You can then optimize your PDF for SEO by populating the PDF document properties sections with your information and other valuable keywords.
2. Make Aggressive Use of Content Sharing Sites
The best content sharing sites have fairly high page rank and have their content easily indexed and ranked highly by the search engines. Some content sharing sites also have mechanisms for suggesting your ebooks to people reading related content, or having users vote up your content and increase its traffic and its search engine popularity. This means that you can get direct traffic from the search engines and from the content sharing site.
Some popular content sites include DocShare.com, SlideShare.net, Scribd.com, DocStoc.com, and Calameo.com among others.
3. Distribute Your Ebooks Through Online Influencers
Contact selected influencers within your niche and in your social network and offer their subscribers and followers semi-exclusive access to your ebook (or even limited time access). Semi-exclusive access means that you let them know that your clients and subscribers as well as subscribers of a few other influencers will be offered that ebook as well. If you choose "limited time" access, you could tell them to share a link to a content sharing site where you have the document uploaded "for a limited time".
4. Unpackage Content For Article Marketing Directories and Other Sites
Just because your content is in an ebook format doesn't mean it has to stay in that format. You can unpackage your content for distribution on content sharing sites like article marketing directories and social sharing sites. This allows may allow you to leverage other features of the websites in question. Note that some article marketing directories (like EzineArticles.com) will not approve pre-published content - so you might want to go there first and get your content approved there before distributing on other sites like Hubpages.com, Squidoo.com and even Facebook Page Notes.
5. Embed contact information and valuable links within your ebooks
In writing your content, be sure to include ways for the generated leads to connect to your online lead nurturing process. Whether you have a website or not, email marketing is the single best medium for staying in front of your leads. Other methods include RSS syndication (through their feed readers) and through social media engagement and interaction.
Make sure that your ebooks stimulate targeted readers to connect with you through your email capture pages (landing pages) or on social media and other sites. Also make sure that they have a way to reach you should they want to do business with you. Obviously, a robust content marketing business website makes all these things easier.
6. Make a Big Promise With A Guarantee And A Deadline
One of the ways to really stimulate both urgency and action in your readers is to include a section where you make a special offer that is difficult for them to pass up. The combination of a big promise, a guarantee and a deadline is a well-proven direct response marketing strategy that translates just fine to the internet.
Since widely distributed ebooks generally have a long shelf life, you may want to include a deadline as well as links to updated new offers for people who see your ebooks long after you have published them.
Gogo Erekosima, The Small Business Digital Coach recommends the resources at www.TurnAttentionIntoDollars.com for small businesses (and professionals) seeking to leverage the internet to attract clients, build profitable email lists, generate internet traffic, win influential partners and grow sales in record time.
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